RAD SEO

Based in Duxford, Cambridgeshire, RAD SEO is a digital marketing agency specialising in search engine optimisation, working with small, medium and large organisations across local, national and international markets. Founded in April 2012 under the name Red Alien Digital, the business was renamed RAD SEO Ltd in May 2020 and is led by founder Zak Jacobs, who has worked in SEO since 2006. Clients are typically taken on through monthly SEO retainers or shorter-term website audit and consultancy projects, spanning consumer and business service sectors that want to improve search visibility and convert website visitors into enquiries, leads and sales. The agency's services include website audits, SEO consultancy, content marketing, local SEO, ecommerce SEO and mobile SEO, alongside keyword research, competitor data analysis, ranking recovery and conversion rate optimisation (CRO) analysis. Additional offerings cover outreach research, UX reviews, analytics setup, Data Studio reporting, backlink analysis and rank reporting. Its process involves close work with clients to research and develop custom SEO strategies, which are broken down into deliverable phases, supported by deep analysis of search terms and keywords to inform campaign decisions. The team monitors search industry trends and Google algorithm updates to adapt strategies accordingly. Beyond core SEO, RAD SEO also lists digital strategy, ecommerce marketing and pay-per-click among its services, and provides local SEO solutions aimed at businesses seeking to attract and convert customers within a specific geographic area.