RAIN

RAIN is a Los Angeles-based digital marketing agency working exclusively with financial institutions across the United States, including community banks, credit unions, regional banks, and mortgage lenders. Founded in 2011, the agency states it has worked with more than 50 banks and credit unions nationwide, focusing on goals such as growing deposits, generating loan applications, increasing account openings, expanding market share, and supporting recruitment campaigns. The agency's services cover search engine optimization, paid advertising, pay-per-click, social media marketing, and UX/UI design, alongside CTV and video advertising, geo-targeted display, and retargeting. Campaigns are described as CRA-compliant, reflecting regulatory requirements specific to banking clients. Additional offerings include creative and ad design, landing page optimization, GA4 and conversion tracking, answer engine optimization, and a live performance dashboard for reporting. RAIN also builds integrated campaigns spanning search, social, display, and video channels, and applies audience targeting aimed at households and borrowers actively shopping for banking products. Sector-specific approaches are tailored by institution type, such as hyperlocal strategies for community banks, member-first messaging for credit unions, and lead generation for purchase and refinance mortgage activity. Cited results include a stated six-times increase in web traffic for one credit union client and a recruitment campaign that produced over 79 hires and a 31% increase in new employees for a regional bank.