Rally Marketing

Based in Lafayette, Louisiana, Rally Marketing is a small digital marketing team, working as an extension of client teams to understand business needs and deliver digital marketing solutions aimed at generating leads and conversions. The agency describes its staff as creative experts with more than 10 years of experience collaborating with clients across industries, positioning itself as a full-service partner rather than a single-discipline provider. The agency's work is organized around acquiring and retaining customers through a defined set of services. On the acquisition side, this includes search engine optimization to improve site visibility, pay-per-click marketing and display ads for search engine marketing campaigns, and social media marketing. For engagement and retention, services include email marketing aimed at converting subscribers into repeat customers, and social media strategy development. Content and creative output spans blogs written around keyword strategy to support traffic and search rankings, website and print copy, branding and graphic design, photography, and video production. Marketing strategy work is described as using data and current trends to build cohesive campaigns intended to produce measurable, accountable results. The site also references a free digital audit as an entry point for prospective clients to evaluate their current marketing position before engaging further services.