Rank and Trend

Based in Lytham St Annes, England, Rank and Trend is a small digital marketing team focused specifically on SaaS businesses. Its stated aim is to help subscription-based software companies grow through a combination of organic and paid channels, with the goal of increasing sign-ups, improving conversions and generating a stronger return on marketing spend. Given its team size, the agency positions itself as a hands-on partner for SaaS founders and marketing teams rather than a large-scale, multi-industry provider. The agency's core offering is search engine optimization, including SaaS-specific keyword research, technical SEO, white hat SEO and link building, along with guidance on common SEO mistakes for software companies. Alongside organic search work, it runs pay-per-click campaigns on platforms such as Google and Facebook, and offers Google Business Profile management aimed at improving local pack visibility for businesses with a local presence. Web development is also part of the service mix, with an emphasis on building landing pages intended to convert visitors into leads or customers. A dedicated content development function supports the SEO work by producing copy and blog content designed to perform in search results. Clients are kept informed through weekly reporting, and the agency also lists e-commerce development among its declared services.