Rare Trade

Based in Stevenston, Rare Trade builds websites for tradespeople across Ayrshire and Glasgow, covering trades such as electricians, plumbers, joiners, builders, roofers, landscapers, painters, plasterers, tilers, heating engineers, and bathroom and kitchen fitters. The agency states coverage across 36 locations in the region, including Glasgow, Ayr, Kilmarnock, Paisley, Irvine, East Kilbride, Hamilton, Motherwell, Troon and Prestwick. It is a small team, sized at 1-10 people, working specifically with trades businesses rather than general small businesses. The core offering is a "WhatsApp-first" website design, where site pages are built around a WhatsApp button that opens a pre-filled message to the tradesperson's phone, alongside standard click-to-call options. Services include local landing pages targeting town-plus-trade searches (e.g. "plumber in Ayr"), mobile-first site builds, and click tracking to measure enquiries generated. Sites are stated to launch within 48 hours. Pricing is tiered: a Starter plan with five local landing pages and mobile optimisation, a Pro plan adding up to 20 landing pages, Google Business Profile setup and review collection support, and a Dominate plan offering unlimited landing pages, Google Ads campaigns directed to WhatsApp, monthly strategy calls and a dedicated account manager. Plans combine a one-time setup fee with a monthly charge, described as cancellable at any time.