Ratynski Digital

Ratynski Digital, operating from Marysville, Washington under the Searchable brand, works exclusively with roofing contractors rather than serving a broad range of industries. The agency states it does not take every client that calls, instead focusing on roofing businesses across markets in the United States, including clients in Minnesota referenced in its case examples. Its stated rationale is that specializing in one trade allows it to understand seasonality, local competition, and how homeowners search for roofing services in a given market. The agency's work centers on three connected areas: custom website builds, local SEO, and paid advertising. Website work is described as mobile-first and built from scratch rather than from templates, with an emphasis on page speed, conversion-focused layout, clear calls-to-action, and click-to-call functionality for mobile visitors. Local SEO services cover on-page and technical optimization, Google Business Profile management, and local link building aimed at roofing-specific search terms. Paid advertising spans Google and social campaigns, managed with attention to roofing job values and seasonal demand, with performance tracked against booked jobs rather than clicks or impressions alone. The website also lists broader capabilities including custom software development, mobile app development, content marketing, and sales outsourcing. The founder, Alex Ratynski, is credited with over sixteen years of marketing experience, and the team describes its approach as blending SEO and paid search so the two channels reinforce one another rather than operating as separate efforts.