RauwCC

Based in Rotterdam at Kratonkade, RAUWcc describes itself as "the most Rotterdam agency in the world," working with a small team on branding and communication projects for organisations that want a distinctive market presence. Clients described in its case material include a logistics-sector campaign and a project for Bibliotheek Rotterdam, suggesting work for both commercial and public-sector organisations. The agency positions itself as a collaborative partner rather than an order-taker, stating that it prefers to think along with and against a client's ideas rather than simply execute briefs. The agency's process starts with strategy, building a brand direction that is substantiated with data before any creative work begins. From there it moves into concept and execution, covering copywriting, design and video production to develop or strengthen a brand identity. Campaign work is aimed at defined target audiences, with the agency stating it takes time to understand a target group before developing communication actions such as outdoor advertising, radio spots or digital content. Recent output mentioned includes a multi-channel logistics campaign using media such as billboards, trucks, bus shelters and radio, and a virtual brand ambassador developed for a library client, covering character design, language and functionality. The agency also runs an AI masterclass and references the use of AI-generated content within its production work. Listed service areas include search engine optimization and social media marketing, delivered alongside its broader branding and campaign activities.