Red Lab Technologies

Headquartered in Cedar Falls, Iowa, Red Lab Technologies is a digital marketing and WordPress development shop serving both established brands and companies moving beyond the startup phase. The agency works across a range of industries, taking on projects for clients seeking to build out their brand and web presence as a foundation before layering on broader marketing strategy. In November 2021, Red Lab was acquired by Vested, a financial communications and PR firm, though Red Lab continues to operate under its own name from its Cedar Falls office. The team is small, in the 1-10 range, with roles spanning creative direction, web design, UX design, digital marketing and account management. Services are organized around strategy before execution, with an emphasis on establishing a strong brand and web presence as the starting point for client work. From there, Red Lab builds out demand-generation efforts across multiple digital channels to reach customers wherever they are. Declared service areas include search engine optimization, advertising, social media marketing, web design and web development, with WordPress named specifically as a development platform. The agency groups its offerings into creative services, digital marketing, marketing automation and websites, reflecting an approach that pairs foundational brand and site work with ongoing digital marketing execution.