RefractROI

Based in Denver, Colorado, RefractROI is a digital marketing agency with a team of 1-10 people, working with businesses in manufacturing, technology, professional services, and private equity. The agency states it has over a decade of experience helping companies meet long-term growth goals, and describes its work as tailored to each client's specific business objectives rather than following a one-size-fits-all approach. It positions itself as a resource for business owners, chief executives, and marketing leaders, acting either as a full outsourced marketing function or as an extension of an existing internal marketing team. The agency's declared services include SEO (covering audits, link building, keyword research, and on-page optimization), Pay Per Click and programmatic advertising, content marketing and copywriting, social media marketing, local SEO, email marketing, web design and development including WordPress, fractional CMO support, and CRM consulting and optimization. Within specific industries, it offers tailored offerings such as tech SEO, manufacturing digital marketing, and law firm SEO and marketing. According to the site, its process centers on building strategies that align marketing capability with business goals, developing messaging aimed at converting prospects, turning client websites into educational and conversion-focused platforms, and combining paid and organic search to generate scalable lead generation. It also describes efforts to establish clients as thought leaders within their markets to build awareness among target customers.