Register Media

Register Media is based in Des Moines, Iowa, and operates as a local affiliate within the USA TODAY Network, giving it access to a national media platform while focusing on businesses in its own regional market. Its team of 11-50 people works with both large and small companies looking to reach local audiences, drawing on the reach and trust associated with the USA TODAY Network's local brands to help clients build visibility in their communities. The agency's declared services cover search engine optimization, pay-per-click advertising, social media marketing, email marketing, and print design. Through its connection to the wider network, it offers print advertising formats such as printed inserts, poly-bags, and sticky notes alongside digital ad units that use geofencing, retargeting, programmatic buying, and audience extension to reach targeted audiences across platforms and devices. Campaigns can be structured on a performance basis, with billing tied to lead generation rather than flat placement. Register Media also provides branded content services, combining storytelling with distribution planning to build audience engagement, and draws on an in-house design team for data-informed custom creative work. These offerings are positioned to support both lead generation and lead conversion, spanning targeted email marketing, custom promotions, listings management, and website and landing page development as part of a broader cross-media approach to local advertising.