Relevant Traffic

Based in Madrid, with an additional office in Mexico City, Relevant Traffic works with businesses seeking to connect digital strategy with measurable commercial outcomes. The agency positions itself around a process that moves from discovery to real business results, serving clients across search, paid media, ecommerce and marketplace operations. Its team, sized between 11 and 50 people, is structured to cover the full span of a project from initial audit through to ongoing optimization, suggesting an operating model built for mid-to-large digital accounts rather than one-off campaigns. The agency describes a four-stage methodology: a discovery and diagnostic phase that audits digital presence, identifies AI-related gaps and opportunities, and prioritizes quick wins; a unified strategy phase that builds an integrated service proposal, multichannel roadmap, KPIs and attribution model tied to business P&L; an activation and build phase covering campaign launch, AI agent deployment, marketplace activation, and content and influencer execution; and an optimization and scale phase focused on continuous iteration, expanded use cases, unified reporting and centralized data governance. Declared service areas include SEO, brand and influencer marketing, programmatic, paid search and social, retargeting, display and video, ecommerce and marketplace management (including fulfilment aspects such as storage, picking and shipping), Amazon Ads, D2C, retail media and TikTok Shop, alongside attribution, BI and ROI measurement.