René Schröter

René Schröter is a freelance online marketing consultant based in Leipzig, Germany, working independently since 2016 after a background as a print journalist and studies in communication and media science at the University of Leipzig. He works with small businesses and regional clients, including a Leipzig real estate agency, an advertising agency turned online shop for presentation systems and large-format printing, and a company selling microcement products. His client work has centred on Leipzig-area and German-speaking businesses looking to establish or improve their web presence. His services cover search engine optimization, content marketing, business consulting, digital strategy and ecommerce marketing, typically delivered as one-person consulting rather than full-agency production. Described work includes building websites from the ground up alongside a collaborator, setting up structural foundations intended to support future SEO and content work, and providing ongoing online marketing advice to existing clients. Beyond client projects, he maintains several of his own web properties, among them a WordPress-focused resource site built with a collaborator and a tool for analysing text content across metrics such as readability, sentiment and use of filler words, developed under a broader content-analysis toolkit. He also publishes personal articles and maintains guidance documents on SEO and link-building topics.