Reporter Outreach

Based in San Diego and operating since 2017, Reporter Outreach is a small team (1-10 people) focused on digital PR and link building for search engine optimization. It works across a range of industries, including healthcare, behavioral health, SaaS, eCommerce, cybersecurity, technology, real estate, financial services, HR and recruiting, food and recipe, interior design, and travel and fitness. The agency also offers white label link building services for other SEO agencies looking to add PR and link acquisition to their own offerings without expanding their internal teams. The core of the agency's work is earning editorial coverage through reactive outreach, expert quotes, and data-driven story angles pitched to journalists at established publications. Services are organized into four areas: Digital PR, which secures earned editorial mentions; Link Insertions, which place dofollow contextual links into existing, indexed articles on vetted sites with verified traffic and authority; Full-Feature Articles, which are dedicated editorial pieces built around a client's brand on larger publications; and White Label Link Building, where strategy, outreach, content creation, and reporting are handled under a partner agency's own branding. The agency states it avoids private blog networks and link farms, and describes its placements as targeting high domain rating publications, positioning the work around both traditional search ranking improvement and visibility within AI-generated search results.