ReputationDefender

Based in Tempe, Arizona and operating under the Norton brand, ReputationDefender works with individuals, professionals, executives, families, and businesses seeking to manage how they appear online. Founded in 2006, the company has supported clients worldwide on personal and professional reputation matters, offering private, no-obligation consultations by phone or scheduled call rather than public-facing engagements. Its client base spans people dealing with harmful or outdated search results, professionals and executives facing increased public scrutiny, and families wanting to limit exposure of personal information on people-search and data broker sites. The agency's stated approach follows three steps: reviewing a client's current search results and goals, building a tailored strategy around which issues to address and at what budget, and then carrying out the work while providing progress updates. Services are grouped into three tiers: Online Content Suppression, aimed at professionals and businesses who want stronger, more accurate content to push down negative or neutral results over time; Concierge Digital Security, focused on reducing personal data exposure on data broker and people-search sites for families; and VIP Services, described as high-touch, ongoing support for executives, public figures, and families dealing with complex or sensitive situations. The site also offers a free, instant "Reputation Report Card" scan for prospective clients to see their current search visibility before choosing a service level. Declared service areas include SEO, public relations, and cybersecurity, applied toward reputation and privacy outcomes rather than traditional marketing goals.