Reset Branding

Based in Oakville, Canada, Reset Branding is a small strategic branding and design firm, with a team of 1-10, that has operated since 2010. Rather than treating design as a support function of marketing, the agency positions design as a driver of business results, working directly with company owners on projects ranging from small product extensions to ground-up brand builds. Client engagements are described as collaborative, with the agency's principals maintaining direct involvement in each account. The agency's declared services span search engine optimization, web design, advertising, branding, content marketing, public relations, social media marketing and UX/UI design, giving it scope to inform brand strategy across multiple channels, including decisions about which media platforms are used to reach and retain consumers. Its stated methodology includes deconstructing a brand into its component parts, a process it calls "smashing the brand," to assess whether each element authentically communicates the intended message before reassembling it into a cohesive whole. Creative development is described as spanning a range of executions, from literal interpretations of a client brief to more provocative variations, allowing clients to view their brand across a spectrum of possibilities. Concepts are then tested using a visual science system, developed in partnership with 3M, that the agency states predicts with 95 percent accuracy whether a finished design will connect with target customers.