Resource

Based on Armley Road on the outskirts of Leeds city centre, Resource is an integrated communications agency that has been operating for over 30 years, bringing together strategy, creative, print and mail under one roof. Its client work spans housing associations, local authorities, employee engagement programmes and brand experience projects, with named examples including tenant engagement for North Star, a travel behaviour campaign across West Yorkshire, colleague engagement for AA, an immersive brand experience for Mini, and a rebrand for Magenta Living's Building Services. This mix suggests a client base of public sector bodies, housing providers and larger corporate brands rather than small local businesses. The agency organises its work around four core disciplines. A strategy team is described as uncovering audience insights and shaping plans intended to help clients connect with audiences and achieve measurable results. A creative team turns those plans into campaigns, content and experiences, with an emphasis on staying true to brand identity. A print function manages production and delivery in-house, with stated attention to precision and sustainability. A mail service handles data-driven, personalised direct mail, described as turning data into stories and aiming to combine security with cost efficiency in postage. Across these disciplines, the agency positions itself as removing handovers between departments by keeping strategy, creative, print and mail within a single team, and it states that sustainability and security considerations are built into its production processes.