Rigmarole

Based in Athens, Georgia, Rigmarole works with organizations that run programmatic advertising as an institutional, accountable business function rather than a series of ad-hoc campaigns. The agency operates with a small team of one to ten people and describes its work in terms of connected television, streaming video, display, native, and other addressable digital media environments, positioning its role around governance and measurement as much as media execution. Client context referenced on the site includes work described as an "institutional and commercial" programmatic record, with at least one project connected to lifestyle photography for a client referred to as Oconee Elite. The agency's stated method, called the Rigmarole Performance OS, moves through five phases: Discover, Architect, Execute, Optimize, and Measure, with governance described as spanning all five. In practice this covers strategy and architecture work (setting objectives, audiences, media architecture, channels, and measurement before investment goes to market), programmatic execution across CTV, streaming video, display, native, and retargeting formats against a defined operating mandate, and ongoing measurement and governance involving optimization, reporting, evidence, and executive-level interpretation of results. Declared service lines also include search engine optimization, advertising, content marketing, and social media marketing, though the site's detailed description centers on programmatic advertising as the core discipline, framed as a management and accountability system rather than a standard campaign workflow.