Risdall

Based in the Minneapolis-St. Paul area, with offices on Broadway Street NE, Risdall is an independent marketing agency that works primarily with B2B organizations, including clients in financial services and healthcare. The agency describes itself as having a flat organizational structure and integrated capabilities, tracing back to its founding by John Risdall, with the business now continued by his son, Ted. Client examples referenced in its case studies include a credit union in Maine, a financial planning firm, and a healthcare technology company providing enterprise imaging solutions to hospitals, suggesting a client base that spans regulated and complex sales-cycle industries across the Midwest and beyond. The agency's declared services span Search Engine Optimization, Digital Strategy, Content Marketing, Conversion Optimization, UX/UI Design, Web Development, and Pay Per Click, positioning it to handle both strategy and execution for digital marketing programs. Its case studies describe work such as redefining brand direction to build emotional connection with a credit union's membership base, redesigning a financial services website to support referral generation in a regulated industry, and building a digital-first marketing strategy to align sales and marketing teams around lead generation for a healthcare technology provider. The agency frames its approach around combining marketing expertise with digital and data tools to move prospects through a customer journey, from initial engagement to advocacy, and emphasizes ongoing strategic conversation with clients as part of its process for assessing needs and delivering marketing solutions.