Rivet | MRO

Based in Lake Saint Louis, Missouri, Rivet | MRO works with independent distributors in sectors such as electrical, bearings and power transmission, PVF, construction, plumbing, HVAC, and MRO and safety supply. The agency positions itself as a marketing resource for these distributors, with particular focus on helping them access and deploy co-op marketing funds (also known as market development funds, or MDF) provided by manufacturers based on purchase volume. Its stated aim is to manage the process of identifying available funds, building compliant campaigns, and handling associated paperwork on behalf of distributor clients. Service offerings span both digital and traditional marketing, including SEO, web design, pay-per-click advertising, branding, direct marketing, social media marketing, and video production, alongside items such as clickable catalogs, sample boxes, sales promos, print materials, email and social campaigns, and promotional products. Rivet | MRO also describes a set of AI-branded tools (including ChatBolt, PingReveal, QuoteDriver, BlogNut, and ARSnap) and a proprietary program called Co|optimizer aimed at structuring co-op marketing efforts. Additional strategic offerings include analytical services, fractional CMO services, and online tele-consulting packages, along with resources such as a co-op calculator, checklist, and FAQ intended to guide distributors through claiming and applying co-op funds to marketing campaigns.