ROAS Performance Marketing

Based in Tauranga, New Zealand, ROAS Performance Marketing is a small digital marketing agency with a team of one to ten people, working with businesses seeking measurable returns on their advertising spend. The agency has stated a particular focus on charities, tradies, and hospitality businesses, positioning itself as an alternative to agencies that use one-size-fits-all formulas or high-pressure sales tactics. Clients work directly with the agency's marketing professionals rather than through account managers, and there are no lock-in contracts, with clients retaining ownership of their advertising accounts and able to cancel with one month's notice. The agency's declared services include Search Engine Optimization, Advertising, Digital Strategy, Pay Per Click, and Social Media Marketing, alongside digital marketing strategy, search engine marketing, display advertising, and fractional digital marketing offerings. Its stated process begins with a discovery call followed by analysis of the client's existing analytics, customer insights, and advertising reports to identify what is working and what can be improved. This leads to an itemised proposal covering a plan of action, timeline, budget, and KPIs. Implementation starts with defining conversion metrics before optimising content and audience targeting for efficiency, followed by a review phase after each project or campaign phase to assess performance against agreed metrics, with lessons carried into subsequent work through an iterative cycle. Reporting is described as clear and transparent throughout the engagement.