Roava Digital Marketing

Based in Roanoke, Virginia, Roava Digital works exclusively with exterior contractors — roofing, gutter, siding, and window businesses — operating within the Roanoke MSA, including Roanoke City, Roanoke County, Salem, Vinton, Botetourt, Bedford, and the New River Valley. The agency is run by a single founder, DeShea Witcher, who has a background in B2B demand generation and enterprise software marketing, and who handles client campaigns directly without an account manager layer. Founded in 2025, the team size is listed as 1-10, reflecting its solo-operator structure. The core service is local SEO aimed at getting contractor websites into Google's top 3 local pack for service- and area-specific keywords, supported by conversion-focused website builds and call tracking to measure results. Campaigns are structured around a stated set of roughly 300 targeted keywords mapped by service and service area, with an aim of generating 8–12 new Google reviews per month within 90 days of launch. Beyond local SEO, declared services include Pay Per Click (Google Ads), content marketing, email marketing, social media marketing, conversion optimization, digital strategy, and CRM consulting and systems integration. The stated engagement process involves reviewing a prospective client's business, website, and top local competitors before responding within 24 hours with a direct assessment and, if suitable, a specific proposal outlining scope, deliverables, and price rather than an open-ended retainer. A free local SEO audit is offered as an initial, no-commitment starting point.