Robin-Ooi.com

Robin Ooi runs a one-person-to-small-team SEO consultancy from George Town, Penang, working with businesses across Malaysia and Singapore, including MNCs and listed companies, with Kuala Lumpur, Penang, Johor and Singapore named as specific markets served. The practice, founded in 2015, positions itself around a "dual visibility" problem: being findable both in traditional Google search and in AI systems such as ChatGPT, Gemini and Copilot. Rather than framing success around traffic or rankings alone, the stated aim is a forecastable client pipeline, targeted at businesses that already generate revenue through referrals but lack a repeatable acquisition system. The core offering is described as "AI SEO & Generative Engine Optimization," built on what the site calls the "75% Equation" — a framework combining content quality and AI readability, technical structure (site architecture, schema markup, Core Web Vitals), and strategic authority building through editorial mentions, citations and backlinks, intended to influence both search rankings and LLM citation behaviour. A free 60-second AI SEO scan is offered to assess a site's AI visibility score, organic visibility, AI citation readiness and technical structure. Beyond SEO, the agency provides Online Reputation Management, covering suppression of negative results and branded search defence, and Google Ads Management, which is positioned as working alongside SEO so that on-site optimization improves Quality Score and reduces cost-per-click over time.