Rooted

A two-person studio based in Greenville, South Carolina, Rooted works with growing businesses across the Upstate region and beyond, including clients in Augusta, Georgia. The team is made up of two designers who split responsibilities by discipline: one handles website design and the other focuses on logo work, with clients able to work with either or both depending on project needs. Past work referenced on the site includes branding and web design for a retail jewelry store, a custom home building company, and a private golf club, suggesting a client base spanning local retail, construction, and hospitality or lifestyle brands. The agency's declared services span search engine optimization, logo design, graphic design, web design, branding, and content marketing, positioning it as a small full-service shop for businesses needing both visual identity and digital presence. Described project examples show a process built around translating a client's values and story into a cohesive brand system — for instance, developing a feather logo and rustic-refined visual identity for a golf club rooted in Cherokee heritage and Upstate tradition, or building new branding and a companion website for a custom home builder intended to reflect the owners' intentionality. Work is presented as covering the full arc from logo and brand identity through to website design and launch, with new website reveals following rebranding projects for existing clients.