Rose + Thorn Marketing

Rose + Thorn Marketing is a Toronto-based agency founded in 2025 that works exclusively with psychologists in private practice. The agency is female-owned and positions its work around CPBAO compliance, aiming to help regulated mental health professionals attract appropriate clients while staying within the ethical and advertising standards their profession requires. Its small team (1-10 people) draws on stated marketing experience of 20 years to serve solo practitioners as well as established or growing practices looking to formalize their marketing. Services are structured as tiered packages rather than open-ended retainers. For practitioners who want to do the work themselves, offerings include The Workshop Series™, a 90-minute session on positioning and AI use within professional standards; The Visibility Scan™, an audit of website, Psychology Today profile, Google Business Profile, local search and social presence; The Marketing Plan™, a custom roadmap paired with a documented brand voice; and The Partnership™, an ongoing monthly advisory arrangement. For practices that want the agency to execute the work, there is The Practice Relaunch™, a full rebuild of website, search visibility, directory listings and Google Maps presence audited against CPBAO standards; The Marketing Team™, ongoing monthly management of ads, search visibility and social media following a relaunch; and The Website Build™, a standalone website project. The agency also references a framework called The EQ+AI Method™, describing an approach to using AI tools such as Canva or ChatGPT in a manner consistent with professional regulatory standards.