Roswell NYC

Positioned as a Shopify Platinum Partner, this New York-based agency works exclusively within eCommerce, serving merchants in Beauty, Fashion, Haircare, Jewelry, Home & Luxury Goods, Wellness and Consumer Packaged Goods. Founded in 2019 and operating with a small team of 1-10 people, the agency has worked with over 70 merchants across these categories, positioning itself as an extension of client teams rather than an outside vendor. Its stated approach centers on building long-term digital ecosystems for brands rather than delivering one-off projects, organizing its work into three divisions covering design, technology and growth marketing. Services span the full eCommerce build and growth cycle: branding and identity, UX/UI design, photography, custom development and Shopify Plus development, including composable commerce and Shopify Hydrogen projects. The agency also handles eCommerce migrations, system integrations and subscription commerce setups for merchants moving to or scaling on Shopify. On the growth side, declared services include SEO and AI search, paid digital advertising, retention and email marketing, conversion rate optimization, and data analytics. Case examples referenced on the site pair combinations of these services—such as custom development with retention marketing and UI/UX design, or redesign work alongside systems integrations—suggesting projects are typically structured as multi-service engagements rather than single, isolated tasks.