Rotwand

Rotwand, based in Munich with a further presence in Stuttgart, operates as a small team focused on combining search engine optimization with public relations work. The agency describes serving both B2B and consumer-facing clients, as well as integrated campaigns that span the two, positioning its work around strengthening client profiles and generating leads through a mix of traditional and digital communication techniques. The core method described is what the agency terms "SEO-PR": using established SEO tools to analyze what users are searching for, then directing press and public relations activities toward those specific interests, making PR outcomes measurable and needs-based rather than speculative. Services listed include Digital PR, Media Relations, Media Intelligence, Social Media, SEO, Content Marketing (covering idea development, storytelling, editorial work and content seeding), image production, strategic communications consulting, and inbound marketing built on HubSpot. Media Relations work involves direct outreach to journalists as well as bloggers, YouTubers and group moderators on platforms such as Xing and LinkedIn, adapting to each contact's specific topics and needs. The agency also offers PR studies and surveys as tools to support press and public relations campaigns, and frames its overall approach around linking SEO and PR so that communication results can be tracked and evaluated against concrete, measurable outcomes rather than general visibility goals.