RSO Consulting

Based at 548 Market St in San Francisco, RSO Consulting is a small digital marketing firm, founded in 2005, that describes itself as an international team working across industries including law, education, real estate, technology and retail. Clients are described as businesses that prefer to focus on their core operations while RSO handles KPIs, conversions and revenue-related work. The agency positions its approach around customized strategy and alignment with Google's best practices for SEO and paid search. The service list covers Search Engine Optimization, including site audits, keyword research and mapping, optimized content creation, and on-site and off-site SEO work. Paid Search Advertising is handled through strategy-campaign alignment, keyword research and analysis, campaign bidding, and budget allocation and adjustments. Social Media Optimization includes platform selection, content strategy and creation, scheduling and interaction, and analysis and reporting. Additional services include Web Analytics Consultation (user and traffic analysis, KPI alignment, landing page behavior, attribution modeling), Web Design & Development (optimized content, maintenance, UX consulting, website rebuilds), A/B and multivariate testing with personalization and campaign-specific testing, Email Marketing (content creation, segmented messaging, subject line testing, reporting), and Affiliate Marketing aimed at promoting products through partners to maximize return on investment. RSO also lists BI & Big Data Consulting and SI, and conversion optimization, among its declared areas of work.