Ruiz Strategies

Based in Los Angeles, with a second office in Washington, DC, Ruiz Strategies is a certified WOSB, WBE, and MBE consulting and training firm. It works with world-class companies, professional services firms, and government entities, drawing on a team that includes former journalists, senior-level strategists, communications specialists, marketers, change and reputation management experts, data scientists, organizational behavioral PhDs, and social psychologists. The firm's core specialisms are change management, reputational management, internal communications, and diversity, equity, inclusion, and unconscious bias training and assessments. Its consulting services target human resource and DEIA professionals seeking guidance on organizational initiatives. Training programs are described as going beyond surface-level content and are tailored to specific client needs. As a value-added reseller for BiasSync, a science-based behavioral change platform, the firm delivers web-based training and an online bias assessment tool designed to help participants navigate unconscious bias. Additional offerings include surveys and polling, and strategic communications support covering the development of strategic initiatives, leadership insights, and executive messaging focused on DEIA. The stated declared services extend further into search engine optimization, content marketing, social media marketing, translation, branding, business consulting, market research, and public relations, positioning the firm as a broader communications and organizational consultancy alongside its DEIA-focused training and change management work.