Russell Herder

Based in Minneapolis, Minnesota, this agency has been operating for over 40 years, working across brand planning, creative content, digital marketing, public relations, social media and user experience. Its client base spans associations, design and construction, destinations, finance, government, law, and health and medical sectors, reflecting a focus on organizations that need to communicate with specific professional or public audiences. Case studies referenced on the site include work for Odyssey Resorts, Timberland Partners, Healing Hearts Connection, and a public health-oriented "Know the Dangers" campaign, along with a brand refresh for the National Association of Social Workers (NASW). Services are organized around brand planning and research, creative and content development, digital marketing, public relations, social media, and user experience/web design, with search engine optimization, advertising, branding, digital strategy and web design listed among core offerings. The agency's blog content points to specific working concerns, including website accessibility and compliance, measuring website performance beyond pageviews, balancing AI-generated content with authentic voice, and updating websites for both design and SEO reasons. Project examples on the site describe brand repositioning work for growth-stage organizations, destination marketing content, and crisis-related community engagement campaigns, indicating a practice that combines strategic branding with digital execution for clients in regulated or mission-driven industries.