Salon Guru

Salon Guru, based in Great Dunmow, England, specialises exclusively in the hair and beauty sector, working with hair salons, beauty salons, aesthetic clinics and spas. Founded in 2019, the small team (1-10 people) serves clients across the UK, US, Ireland and Australia, positioning websites and connected online marketing as the core tools for attracting new bookings within this niche. The agency's service range covers website design built specifically for salons and clinics, search engine optimisation aimed at local search dominance, and digital marketing that ties together various online channels rather than treating them separately. It also runs social media advertising campaigns and offers a fully managed social media service, alongside email marketing through client newsletters. Additional offerings include Google Business Profile optimisation, online adverts for salons, guidance on salon offers and newsletters, chair rental websites, and a client-to-stylist matchmaking feature. Salon Guru also provides a free Google search rank report, reviewing a salon or clinic's current search visibility and suggesting improvements. Case studies on the site describe work such as Meta advertising campaigns for salon clients, illustrating how the agency combines website development, SEO and social advertising into a coordinated approach for businesses in this specific industry.