Sanoop Balan

Based in Kozhikode, Sanoop Balan operates as an independent digital marketing strategist working with businesses across Kerala, with additional consulting experience for e-commerce and B2B clients in Qatar and the UAE. Active since 2016, the practice has grown out of a career that spans an in-house social media role at Manifold Institute, a senior SEO analyst position at Cybrosys Technologies, and agency-side work at BloomBiz Creatives handling SEO and Google Ads across multiple industries at once. Alongside client work, Sanoop Balan trains digital marketers through Brains Cyber Solution and Adrex Media School. Services centre on what is described as "revenue-first" SEO, combining semantic SEO, technical audits and attention to local market psychology in Kerala. Google Business Profile optimisation is a stated specialism, including citation strategies aimed at local 3-pack rankings and "near me" search visibility, drawing on experience as a Google Local Guide. Other declared services include Google Ads and performance marketing (keyword research, negative keyword filtering, ad copywriting, A/B testing and conversion rate optimisation), social media marketing focused on conversion metrics rather than engagement alone, content writing aligned with search intent and EEAT principles, and website development built around Core Web Vitals and page speed. Looker/Data Studio reporting is also offered, turning campaign data into dashboards intended to track performance across these services.