Savicom

Based in Oakland, California, Savicom has operated since 1996 as a provider of web-based email marketing software, making it one of the longer-standing companies in this niche. The team is small, in the 1-10 range, and works with businesses of varying sizes, from individual marketing managers to resellers and enterprise clients needing multi-user account management. Its offerings extend beyond email into search engine optimization, digital strategy, advertising, branding, and web design, though the core product remains its self-service email marketing platform. The email platform includes a WYSIWYG editor for building and previewing campaigns, a library of mobile-friendly templates, list segmentation, and A/B testing tools. Marketing automation is handled through AutoCampaign for timed, relevant messaging and WebFetch for automated content retrieval. Social optimization features support social sharing and forward-to-a-friend functions along with sign-up forms to grow subscriber lists organically. Reporting and revenue tracking are tied into Google Analytics, allowing campaign engagement to be linked to purchase history, while dynamic content lets emails be personalized based on recipient behavior or characteristics. Data integration is supported via FTP or API for list uploads and maintenance, and multi-user support offers aggregate billing and individualized branding for resellers and enterprise accounts. Pricing is tiered by contact volume across Marketing Pro Basic and Plus plans, with a separate Enterprise option for senders exceeding 50,000 contacts. Customer support is delivered in-house rather than outsourced, via live chat, phone, or email.