ScaleUp42

Based in Toronto, ScaleUp42 focuses on healthcare digital marketing, working specifically with naturopathic and wellness practices, clinics, healthcare practitioners, and e-commerce businesses. The agency describes itself as concentrating on helping these practices acquire and retain patients, building tailored marketing strategies rather than generic campaigns. Its stated mission centers on connecting individuals with healthcare clinics and naturopathic doctors through customized digital strategies aimed at improving visibility and supporting patient relationships. Team size is small, in the 1-10 range, consistent with a specialized boutique practice rather than a broad generalist shop. The service list covers customer acquisition and ROI strategy, website design and development, ecommerce solutions, web hosting and webcare, and a Website Concierge Program for ongoing site management. On the advertising side, the agency runs Google Ads management including Google Search Ads and Google Shopping Ads, alongside social media ads management and programmatic marketing. Search Engine Optimization is offered as a distinct service line, paired with email marketing covering newsletters and automated email sequences. The combination of web design, hosting/webcare, paid search and shopping ads, SEO, and email automation reflects a full-funnel approach oriented toward attracting new patients or customers and retaining them over time, with case studies referenced on the site to illustrate client work within the naturopathic and wellness sector.