Scatena Daniels Communications

Operating from San Diego since 2009 under the name Scatena Daniels Communications (now rebranded as Scatena Media Group), this small agency works with educational institutions, businesses, and community organizations across Southern California. It presents itself as a fully integrated communications firm, having grown from an original public relations practice into a team combining strategy, PR, content, digital, and creative services. The agency holds certifications as a minority-owned, women-owned, and small disadvantaged business, and is also designated as a Hispanic American-owned and DOT/DBE-certified firm. Declared service areas include Search Engine Optimization, Content Marketing, Media Planning & Buying, Public Relations, and Video Production, delivered as part of a customized, project-based approach rather than fixed packages. The agency describes its method as relationship-driven and strategic, taking time to understand a client's goals, audiences, and operating environment before shaping messaging. Its published articles address nonprofit-specific communications topics, such as refreshing seasonal outreach and using volunteer stories in campaigns, suggesting some sector focus on nonprofit and community organization clients alongside educational and business accounts. Work is framed around building narratives intended to reach targeted audiences and produce measurable outcomes, with services positioned to function together across platforms—linking public relations, content creation, media buying, and video—rather than as standalone offerings. The team is small, drawing on what the agency describes as decades of combined staff experience.