Schmidt Public Affairs LLC

From offices in Alexandria, Virginia and Jacksonville Beach, Florida, Schmidt Public Affairs works with health care organizations navigating public policy and communications in Washington, DC and nationally. Founded by John Schmidt in 2004 following more than 14 years in senior roles at global public relations firms, the firm was built around the idea of an intimate, closely managed practice serving a select group of health care clients. Its team brings varied backgrounds spanning public administration, health policy, political campaigns, academic research, Congressional press relations, journalism, digital marketing, corporate affairs, and nonprofit advocacy, applied to humanizing complex health policy topics and positioning health care brands with key stakeholders and the public. The firm's declared services span search engine optimization, public relations, advertising, web design, web development, event marketing, and social media marketing, reflecting an integrated approach to health care communications rather than single-channel campaigns. Work centers on shaping public opinion and influencing stakeholders on health policy issues, combining digital marketing disciplines with traditional public affairs and press relations. The firm describes working closely with clients to develop integrated communications strategies aligned to specific organizational objectives, drawing on its multi-disciplinary staff to move between policy messaging, digital outreach, and stakeholder engagement within the health care sector.