Science In Advertising

Based in Denver, Colorado, this agency works with local businesses and multi-location clients seeking measurable returns from digital advertising rather than simple traffic or click metrics. Its stated client roster spans sectors such as insurance, construction, liquor retail and e-commerce, and its CEO has worked with organizations including a university on enrollment-driven marketing. The agency operates as a small team focused on tying ad spend directly to sales outcomes. Services center on Pay Per Click management across Google Ads, Facebook Ads, Amazon Ads and Instagram, alongside Local SEO through map listing optimization. The process begins with a setup phase that includes researching a client's competitive advertising history over several years, building or accessing ad accounts, connecting them to tracking tools, and writing multiple ad variations for testing before launch. Ongoing management covers bid optimization, keyword match type refinement, quality score repair, A/B split testing, negative keyword additions, single keyword ad grouping, retargeting campaigns, call tracking, landing page management and bid modifiers. For local businesses, the agency maintains business listing accuracy across more than 60 directories, including Google, Bing, Yahoo, Waze, Yelp and Apple Maps, aiming for placement among the top three map results. Clients receive an interactive, live dashboard rather than static reports, showing sales data, call tracking results, and notes on completed work and suggested next steps, updated monthly.