Seal and Scale

Based in San Francisco, this agency works exclusively with crawl space repair and encapsulation contractors, positioning itself as a niche marketing partner for this trade rather than a generalist provider. It works with home service businesses looking to generate homeowner leads within their local service areas, aiming to help contractors dominate their regional markets. The agency operates with a small team and structures its offer around a guarantee: clients are promised at least one new booked project from campaigns, or continued work at no extra cost until that happens. Services center on Facebook Ads and Google Ads management, including paid search, Local Service Ads, display advertising, remarketing and retargeting, A/B split testing, and ongoing monitoring and optimization. Search engine optimization covers strategy, local SEO, on-page and off-page work, link building, and Google Business Profile optimization. The agency also builds landing pages described as mobile-responsive, service-focused, and SEO-optimized, with lifetime updates and support included. Beyond core lead generation, additional offerings include call tracking to assess and improve phone conversions, hiring campaigns to attract job candidates, exclusive lead campaigns aimed at direct homeowner inquiries, and co-op marketing programs that draw on manufacturer-supported funding. Campaign reach spans platforms including Facebook, Instagram, YouTube, X, LinkedIn, and Google, with an emphasis on tracking ROI and targeting only the geographic areas a contractor actually services.