Search Hog

Based in Falmouth, Cornwall, Search Hog works with clients across the UK and beyond, positioning itself as a small team of search engine marketing specialists rather than a large agency. Founded by Matthew Pavli, the business is run as a collective of freelancers managed centrally, which it presents as a more personal alternative to bigger digital marketing firms. It states a policy of working exclusively with one brand per industry or locale within a given area to avoid conflicts of interest, and describes working closely with clients over extended periods, including visiting client premises. Services cover SEO and PPC under a wider search engine marketing remit, along with SEO auditing, link-building, local SEO, keyword research, ecommerce SEO and SEO consulting. Generative Engine Optimisation is also listed alongside more established offerings. Web design is provided with an SEO-friendly focus, plus ongoing website management, and the agency works across platforms including Shopify, WordPress, Squarespace, Wix, WooCommerce and Webflow, holding partner status with Shopify. It notes Google accreditation in Analytics and AdWords, and states that it monitors search engine algorithm updates to help clients avoid penalties and maintain rankings. Local SEO work focuses on targeting location-based keywords, such as regional or "near me" search terms, to improve visibility for businesses serving a local customer base. Guides addressing specific sectors, including accountants, architects, builders, hotels, dentists and fashion brands, are published alongside pricing information for SEO and PPC management services.