Search Mad

Based in Lincoln, Lincolnshire, Search Mad is a small search marketing agency run by Alfie Madden, working with businesses ranging from local independents to UK-wide franchise operations. Rather than positioning itself as a full-service agency, it concentrates specifically on search-related disciplines, combining organic and paid search strategies depending on client needs. Its stated aim is to move beyond simply increasing traffic, instead working with clients to build visibility and establish a distinct position within their market. The agency's core services split into SEO and PPC. SEO work covers managed SEO, SEO audits, technical SEO, content SEO, AI SEO, local SEO and ecommerce SEO, with organic search framed as optimisation for both traditional and AI-driven search. PPC services include Google Ads, Microsoft Ads and ChatGPT Ads management, alongside PPC audits, aimed at generating shorter-term visibility for relevant, valuable searches. Web design and development are also offered, described as building "search ready websites." The agency states it provides transparency throughout its work, offers client exclusivity by not working with competing businesses in the same space, and prices services based on the specific work required rather than fixed packages. One published case study describes restructuring an over-optimised SEO strategy for a client to improve regional search visibility across Cambridgeshire.