Searchlab

From an office in the A'dam Toren in Amsterdam-Noord, Searchlab works with lead-generation businesses in both B2B and B2C services, building out marketing and sales execution rather than advice alone. The agency was founded in 2016 and operates with a small team of one to ten people, offering fixed monthly pricing starting at €3,000. Its stated approach centers on building a custom AI system for each client that connects to existing tools and runs marketing channels in sync, rather than delivering separate, disconnected campaigns. The concrete services described include SEO content production published directly in WordPress in a client's brand style, Google Ads bid optimization driven by CRM data, and Meta Ads creative generation with weekly A/B testing. On LinkedIn, the agency builds ABM audiences from client CRM data to target decision-makers, and it sets up email nurture flows that respond to lead behavior and alert sales when interest is detected. Within HubSpot, the AI system scores leads on purchase intent and produces prioritized lists for sales teams. Engagements typically begin with a growth analysis or demo based on a prospective client's own tools and data, followed by a tailored proposal. Beyond these channel-specific services, Searchlab also lists website and landing page work, email automation setup, and building custom AI capabilities as areas it takes on.