SearchLab Digital

Based in Glenview, Illinois, SearchLab Digital focuses on helping local businesses appear in search engines, map results, and AI-driven recommendations such as ChatGPT prompts. The agency works with small teams serving specific verticals, including automotive dealerships, franchises with multiple locations, home services companies, and dispensaries, aiming to convert nearby searches into calls, store visits, and revenue rather than tracking clicks or impressions alone. Client examples referenced include Stivers Ford Montgomery, Bobcat of Houston, Jim Burke Ford, Palestine Toyota, and Tom Kadlec Kia. Services are organized around two core disciplines: Local SEO and PPC advertising, each offered with sub-specialties for automotive, franchise, and multi-location businesses, along with consulting options in both areas. The SEO work addresses Google Business Profile optimization, content built around search intent and conversion, review generation, and photo/video assets intended to build trust, with AI optimization built into the local SEO strategy rather than sold as a separate line item. PPC campaigns are structured by business segment—for example, organizing ad groups by equipment type for a multi-location client—and are described as managed through daily human account review rather than automated, set-and-forget setups. Reporting is described as centered on measurable outcomes like leads, calls, and cost per lead rather than vanity metrics, with case studies citing specific gains in leads, calls, blog traffic, conversions, and reduced cost per lead for named clients.