Seed Creativity

Based in Leicester, England, Seed Creativity works with research teams, universities and science organisations to communicate complex ideas through animation. Its typical clients include researchers, scientists, academics, and research centres, institutes and projects, operating across sectors such as life sciences, earth and environmental sciences, social policy, health and technology, human and artificial intelligence, and space, security and telecoms. The agency produces 2D and 3D animated explainers aimed at visualising data, scientific mechanisms and emerging technologies for audiences beyond traditional academic channels. Its process runs through four stages: discovery, to understand the science and its stakeholders; script, turning research into a clear narrative; design, developing accurate visuals and motion; and delivery, producing content ready for use across presentations and websites. The resulting animations are intended for dissemination, stakeholder engagement, impact communication (including for grants and REF submissions), public engagement, and use at conferences, lectures and on websites. According to the agency, animation helps make complex ideas understandable and memorable, demonstrates the value of academic and scientific work, reaches audiences beyond journals and conferences, and can depict phenomena that are otherwise difficult to observe, such as particles or cellular processes. Content is also designed to be distributable through social media channels.