Segment SEO

Segment SEO, based in Bellevue, Washington, works exclusively with B2B SaaS, technology, and enterprise software companies rather than serving clients across multiple industries. The agency positions its focus on understanding buyer behavior, sales cycles, and keyword targeting specific to tech businesses, aiming to generate qualified leads and pipeline rather than general traffic volume. The team size is small, between one and ten people, and each account is assigned a senior strategist who manages the engagement from scoping through execution without junior handoffs. The agency's service list covers SEO audits, on-page and off-page SEO, keyword analysis, technical SEO, copywriting, analytics, and a service referred to as GEO, which focuses on brand visibility within AI-driven search tools such as ChatGPT, Perplexity, and AI Overviews alongside traditional Google optimization. Engagements begin with a 90-day execution roadmap outlining planned work before the project starts. On-page and off-page work includes site structure and UX improvements, backlink building, and social signal development intended to strengthen keyword rankings and site authority. Technical SEO addresses site data structure for crawlability and indexing, while analytics work centers on tracking KPIs and connecting SEO performance to revenue outcomes. Segment SEO also offers a free audit, proposal, and traffic projection analysis as an initial step for prospective clients, and lists verticals including startups, B2B, enterprise, software, and technology companies as its areas of specialization.