Semetrical

Founded in 2013 and based in London, Semetrical is a small digital marketing team that works with businesses ranging from global multinationals to startups. The agency describes its focus as combining data analysis with digital marketing execution, aiming to help brands adapt to an increasingly AI-influenced search landscape while supporting companies at different stages of growth. Its service list spans search engine optimisation, generative engine optimisation for AI search and answer engines, paid media across search, social and display, content marketing, conversion optimisation and web development. Alongside these, Semetrical offers AI consultancy covering strategy, custom agents and LLM integration, plus a set of data services: analytics implementation, data insights and strategy, predictive analytics and analytics training on the Google Analytics suite. The agency has also built its own tools and technology, including Tomo, a free robots.txt monitoring and testing tool; Dexter, which tracks published and updated articles for technical checks, AI-based classification and indexing analysis; and Ogorki5, which uses AI-generated tests to run automated technical checks affecting search rankings, analytics tracking and user experience. Past project references mention improving reporting for decision-making and managing paid search activity across 19 markets, indicating experience with multi-market campaign management alongside its technical and data-focused service offering.