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Operating out of New York City since 2002, this agency works with businesses, executives, professionals, and established brands across industries including law, healthcare, hospitality, real estate, and finance. While rooted in NYC, its client campaigns extend to Long Island and other competitive markets nationwide. The team, kept small at under ten people, positions itself around a dual focus: building organic search visibility and managing online reputation, treating the two as connected rather than separate disciplines. Services cover search engine optimization, online reputation management, pay-per-click management, branding, public relations, and AI search optimization. On the SEO side, work includes technical audits, prioritization of key pages, authority building, local SEO, eCommerce SEO, law firm SEO, and SEO copywriting. Reputation management involves repairing damaging search results and strengthening credible positive assets for individuals, doctors, lawyers, and businesses, including cases where negative coverage recurred and required repeated intervention. The agency has extended its methods to address AI search platforms such as Google AI Overviews, ChatGPT, Claude, and Gemini, offering AI SEO audits, schema implementation for AI search, and generative engine optimization (GEO) services. Free tools such as a redirect checker, page speed tester, and schema generator are also made available. Engagements are structured so senior strategists remain involved from initial review through execution, whether a client requires a single service or a combined SEO, PPC, and reputation strategy.