SEO in House

Operating from Carrer de París in Barcelona's Eixample district, this agency works with companies across Spain, with additional presence in Madrid, Girona and Bilbao. It positions itself as an outsourced SEO department for businesses that need specialized search expertise without maintaining an in-house team, serving clients across varied sectors including dental clinics, law firms, online stores and industrial B2B companies. The agency traces its origins to a split from Adrenalina, an established Barcelona SEO agency, and has operated under the SeoinHouse name since January 2018, working without long-term contracts (sin permanencia). The service range covers search engine optimization, digital strategy, e-commerce development and web development, with more specific offerings listed on the site such as link building, SEO audits, local SEO, e-commerce SEO, SEO adapted for AI-driven search (covering visibility in AI Overviews and answers from tools like ChatGPT, Gemini and Perplexity), LinkedIn marketing, B2B marketing, SEM management, online reputation management, CRO, social media, content marketing and Ruby on Rails development alongside mobile applications. The stated approach emphasizes sustained, ongoing work rather than one-off fixes, framing SEO and GEO (generative engine optimization) as complementary disciplines needed to maintain visibility both in traditional Google rankings and in AI-generated answers, given the growing share of searches with local intent and the decline in click-through rates beyond the first organic positions.