SEO North

Based in Embrun, near Ottawa, Ontario, SEO North was founded by Isaac Adams-Hands, an SEO director with two decades of experience in technical SEO, web development, and digital marketing. The agency works with small and large businesses seeking organic visibility, and it has developed a particular specialism in addiction treatment, detox, and behavioral health SEO — a vertical subject to YMYL quality standards, medical review requirements, LegitScript certification, and state licensing signals. Every engagement is led directly by Adams-Hands rather than handed off to junior staff, and the team size remains small, at 1-10 people. Services cover the breadth of the SEO channel: technical SEO (site architecture, crawlability, indexation, Core Web Vitals, schema markup), content and on-page SEO built around search intent, digital PR and link building, local SEO and Google Business Profile management, and web development including custom WordPress builds and conversion rate optimization. For AI-driven search, the agency addresses visibility in AI Overviews and generative engines such as ChatGPT and Perplexity through entity optimization and answer-engine strategies. For healthcare and rehab clients specifically, work includes E-E-A-T infrastructure such as medical reviewers, credentialed authors, and clinical accuracy audits, along with recovery strategies for sites affected by core algorithm updates. The stated process runs in three stages: an audit using tools including Screaming Frog, Ahrefs, and Google Search Console; implementation of fixes and improvements by the same team that performed the audit; and ongoing reporting drawn from the client's own Search Console and analytics data.