Serpcore

Based in Calgary, Serpcore is a small SEO agency, founded in 2019, that works primarily with SaaS and e-commerce brands looking to grow organic traffic, leads, and revenue. Its client examples span sectors including SaaS platforms, online shops, health and medical services, education, and blogs, suggesting a working focus beyond pure tech clients despite the SaaS/e-commerce positioning. The team frames its work around helping businesses reduce reliance on paid advertising by building long-term organic visibility instead. The agency's declared services are Search Engine Optimization and Pay Per Click, delivered through a process built around keyword research, technical SEO, data collection, and what it calls "SEO activation" — turning research and audit insights into on-site optimizations. Technical SEO work is described in terms of site structure, crawlability, indexing, and internal linking. Serpcore also emphasizes targeting buyer-intent keywords rather than generic traffic terms, aiming to attract visitors closer to a purchase decision. A distinguishing element of its offering is AI search optimization (referred to as GEO), aimed at improving visibility within AI-driven answer engines such as ChatGPT, Gemini, and Perplexity, alongside traditional optimization for Google and Bing. The agency also references "Brand SEO" as part of its strategy mix, alongside standard technical and content-driven organic search work.