Shakir Cheppali

Operating as a one-person freelance practice out of Kozhikode (Calicut), Kerala, Shakir Cheppali provides SEO consulting and web development to businesses across Kerala and the Gulf, including clients in India, Qatar, the UAE, and Saudi Arabia. Active since 2016, the practice is deliberately kept small so that the founder handles each project directly rather than passing it to an account manager or junior staff. The stated client base tends to be businesses that have previously worked with SEO providers or developers who overpromised or disappeared after delivery, and the positioning emphasises long-term, compounding results over quick fixes. The service scope covers technical SEO audits, on-page optimization, local SEO, and content strategy, with an explicit focus on AEO/GEO readiness — optimizing for AI answer engines such as AI Overviews, ChatGPT, and Perplexity alongside traditional search. Web development work is custom-built, mobile-first, and structured with SEO considerations from the initial planning stage rather than added afterward. Content writing is described as SEO-driven but written for human readers first. The approach is described as white-hat, avoiding tactics likely to be penalized by search algorithm updates, and clients are given visibility into the specific work performed and its measurable output rather than lengthy reports. Branding and social media marketing are also listed among the services offered.