Shane Parkins

Based in Cornforth, England, this small team (fewer than ten people) has operated as a performance marketing agency since 2021, working with clients across sectors including ecommerce, travel, drinks and hospitality. Testimonials referenced on the site come from brands such as NuWave Drinks, ITC Travel and a comedy club venue, suggesting a client base that spans both online retail and local service businesses. The agency positions itself around commercial results rather than vanity metrics, with case studies citing growth in non-branded clicks, revenue and reduced ad spend. Core services split across search engine optimisation and pay-per-click, with SEO work covering ecommerce, Shopify, technical SEO and site migrations, plus sector-specific offerings for automotive, financial services and solar businesses. On the paid side, the agency manages Google Ads, Google Shopping (including CSS), Bing Ads and shopping feed optimisation, alongside audits aimed at identifying performance gaps. Paid social management extends to Meta, Pinterest and Reddit advertising. The agency also runs email marketing services built around Klaviyo, including flow management, deliverability, campaign management, segmentation and WhatsApp/SMS integration, as well as guidance content comparing platforms and approaches. Case studies describe specific outcomes such as click growth for an SEO client, revenue increases through Google Ads and Meta Ads management, and turnover growth attributed to a multi-service approach combining SEO and email. The overall method described emphasises structured, data-led campaigns across these channels rather than isolated single-tactic activity.